Eyebrow styling is nothing new. It’s always been about the brows! We thought it’d be fun to take a quick trip through time to see the trends and how women’s eyebrows have always been the focal point of beauty and the defining feature of generations.

The Middle Ages
Domed foreheads (yes, you read that right) were a desirable trait at this time. And nothing brings out your dome like very thin, barely visible brows. Additionally, Queen Elizabeth’s naturally red brows inspired the people to imitate her look by coloring their own slim arches.

The Roaring Twenties
Commercially made products finally hit the scene and Actress, Clara Bow was model of modern beauty. Her brows were heavily plucked, pencil-thin, straight and extended beyond the outer corner of the eyes.

The Arched Thirties
Thin, dark brows were still trending but not so straight anymore thanks to actresses like Jean Harlow and Greta Garbo who used very pronounced arches in their brow design to add to their dramatic expressions.

The Softer Forties
Still a bit arched but less dramatic. A bit thicker yet softer. Lauren Bacall (yes, another actress) has a signature expression called “the look” which helped shape this high-brow fashion of the day.

The Bold Fifties
This era called for full face makeup topped with strong, heavily arched brow. Look to Liz Taylor, Marilyn Monroe, and Audry Hepburn for examples here.

The Stroked Sixties
Sophia Loren set the standard by shaving her brows off completely and drawing them back on with short, thread-thin strokes, giving her a natural-looking yet perfectly manicured look.

The Natural Seventies
Brows in the 70s tended to be more natural. Less plucking and keeping with the natural shape. Ali MacGraw and Lauren Hutton were the mark of excellence in this era.

The Bushy Eighties
Brooke Shields and Madonna led the trend. Thicker and bolder. The bushier, the better.

The Understated Nineties
All shapes and sizes abound but the plucking was still plentiful. Think Drew Barrymore and Pamela Anderson. Even model Kristen McMenamy’s career only found success after shaving her eyebrows off.

The Power Brow of Now
The thicker the better, some might say. Thick, dark and perfectly manicured brows of all shapes define what we know today as the power brow. What other trends do you see defining this generation?

It’s fun to look back on the trends and see how things change over time. We’ve gone from royalty to actresses to Instagram models. What’s next?

Success planning for your beauty business may seem like a daunting task due to the overwhelming amount of information available out there about how you can grow your business. You may have found that most of the other resources available to you on the internet seem to be either too general to be helpful or too advanced for you to take action on right now. In this article, we want to show you how you can start planning for the success of your beauty business now in a way that is custom to you and your specific set of circumstances, whether you are an advanced practitioner or just about to start your journey in the beauty industry.

Thinking Big and Beautiful About Your Business

Let’s start with the end in mind. Take a moment now to think about the overall vision you have for your business. Where is this all going? Imagine yourself, years from now, having achieved the life you set out to have when you started. Start with the lifestyle. Where do you live? What kind of house are you living in? How many people are you supporting? Do you work all the time or can you take time off to travel and live life? It only takes a little bit of online research to get an idea of what your income level will need to be in order to support the life you want to have. Dream big, you deserve it because living life on your own terms is going to take a lot more work than simply punching a clock for someone else. You must be motivated by the end result and have a passion for what you’re doing.

Now let’s think about your business. Do you own or rent the building? Do you have other artists working for you? If so, you may be thinking now that I’m going to ask you to consider the price tag of these things… and I am, but let’s move on to a more important question first, the question of “why.” Why do you envision your beauty business the way you do? Do you have a passion for helping other permanent makeup artists? Do you want to be the best in your area or the best in the entire beauty industry? Do you bring a new vision? Do you want to expand into other things?

There are no right or wrong answers to these questions. There are only YOUR answers and that is exactly why the plan to create your success needs to be unique to you. To succeed, you will need a plan. So, it’s important that you spend some time on this before spending time, money and effort heading in the wrong direction. The good news is, you’ve already started because the first step in creating a map to where you’re going is to first determine where you want to end up.

Being Beautifully Unique

To have massive success with your business, clients must be choosing you over your competition. Why would they be doing that? If your only answer is that you will be cheaper, it’s time to rethink that tactic. Always being the cheapest option, means you’ll be entering a race to the bottom with your competitors where no one wins. You’ll run the risk of not having enough cash-flow in your business to do a good job. Instead, justify your prices by being the best at what you do. The trick is not doing the same thing as your competitor or at least not doing them in the same way. Since this is an area where beauty experts have been known to struggle, let’s go over a practical example of what being unique in your beauty business could look like.

In this example, let’s pretend you have a passion for helping mothers. Your mission in life is to help mothers look and feel even more beautiful than they did before they were mothers. You want to empower them, help them project a sense of power and togetherness. You will get this message across in all of your marketing efforts and are constantly looking for mothers in your area to help but you can also design your services to match that mission.

Imagine a child-care service in your spa. Maybe it’s in another room or maybe you make a deal with a nearby child-care business. Maybe you have some video games for older children, free wifi and plenty of charging stations.

But when it comes to moms, there’s more to be considered than just entertaining their children. For example, moms may have fuller schedules and may be shorter on time or have different times available. What can you do to accomodate the “mother” schedule? Are you able to help them accomplish anything else on their long to-do list? Can you partner with a laundry or grocery service? Can you get a dinner prepared for her and her family? Try to think outside of the box, put your ideal customer first and really be unique with the level of service you offer to mothers, first and foremost.

Since your business is about helping mothers look and feel great, maybe a better fit would be to partner with an auto detailing service, dry cleaner or massage therapist. The possibilities are seemingly endless when you start thinking more about your mission and go beyond just running a beauty business.

Your Beauty Business Breakdown

Now that you have your overall vision and understand what would make you unique in the marketplace, it’s time to break that vision down into a few attainable goals. What things do you need to have in place for that vision to be a reality. Do you have the tools and the workspace that is needed? Do you have the help that is required? Write down the separate components of this vision so that you know exactly what to shoot for.
Next, look at each of those components and figure out what is needed to acquire them. What are the steps between where you are now and attaining those things? In some cases, it may just be money. In other cases, there may be licensing, insurance, education or a number of other puzzle pieces that you’ll need in order to complete the picture. Every step may also include a few sub-steps. It’s important to break this up into smaller actionable steps. Again, start with the end in mind and work backwards to where you are now. These steps and goals will become your roadmap to success. There may be some rerouting and adjustments along the way but you’ll have the complete blueprint to refer to while building the life and business you want.

Take Action

It’s no good having a plan if you don’t execute on it. The things you spend your time on each and every day should be getting you closer to your goals. Decide what daily actions will move you closer. You are the captain of this ship. Your movements must be intentional or you will drift into a life that you never intended or wanted.

The Brows Academy offers courses to help you get where you want to be. Join other people just like you who had a vision and made it into their reality and are now a part of the 6-Figure Microblading Club. We’ll help you put together the pieces from education to tools and even marketing your business. Click the button below to learn more about our programs.

As a microblading artist, taking good care of your tools is one of the essential tasks you need to do in your business. Not paying attention to your artist’s tools might end up with your instruments infected, which certainly is something you want to avoid.

We must be ultra-careful to ensure that your microblading pen is clean and ready for the next customer. To properly clean and disinfect your pen tool, please make sure that you follow the following steps.

How to properly clean your microblading pen

1. Prepare a cleaning solution of 50% hot water and 50% BIOSCRUB. Use a BIOSCRUP soap, clean brush, and water to wash all the parts thoroughly.
2. Leave the pen into the cleaning solution for at least 1 hour and make sure to rinse and dry them afterward.
3. Lay the pen fully immersed in hospital-grade CIDEX or Perasafe. Use gloves and air dry. Once you’ve finished this process, you can sterilize them with UV sterilization.
4. Finally, store them in a sealed container ready for the next time you need it.

Three steps to sharpen properly your eyebrow pencil

1. Carefully peel the pen and start sharpening on two sides equally.
2. Sharpen the tip by using very gentle shaving movements. Avoid applying high pressure on the tip of the pencil, or it will break.
3. At last, use your wrist to check if that is the thickness that you want.

Protocol for washing your hands

The fact that you use gloves during the microblading procedure doesn’t mean you don’t need to wash your hands.

Hands should be washed using liquid antibacterial soap. Forget about bar soaps since they harbor many different microorganisms and bacteria.

To wash your hands appropriately, you should include the following actions:

1. Wash palm to palm and over the dorsum.
2. Wash palm to palm with fingers interlaced.
3. Wash forearms and rinse your hands with fingers pointed downwards.

Remember, bad cleaning habits could lead to infections such as hepatitis or in the worst-case scenario, HIV. So, you need to do everything in your power to prevent any damage to your business brand and reputation.

If you would like to learn more about sterilizing your tools, recommended room setup, and how to pass inspection. Secure your spot at our next Microblading Mastery Class by clicking the button below.

If you are doing microblading work on customers, is essential to know how to protect newly enhanced brows from the sun’s harsh rays. While microbladed eyebrows are healing, customers should try to avoid contact with direct sunlight and artificial tanning bulbs at all costs, but that’s not always possible.

Taking time to educate your customers on the proper care of their new brows, must be always an important part of your services. So, let me share with you the three best ways to protect your work from sun exposure.

1. Applying an approved SPF lotion to the eyebrow area

During the first week following the procedure, your customers should be extra careful. They must avoid exposing new brows to sweat, sunlight, and tanning beds as much as possible.

After the first week, they should apply an approved sunscreen over the whole face including the brows. Swimming is also risky during this time, as it could develop an infection or lead to eyebrows fading.

Even though exposure to UV light is the most common reason for pigment fading, salt and chlorine could also cause eyebrows to fade or change color.

Always remember to explain how eyebrows require just as much protection as the rest of the skin. Sunscreen should be their best friend!

2. Add products with shooting properties to their daily care routine

Exposing skin directly to sunlight for hours can lead to skin trauma, so although moisturizing is encouraged, adding other products for after-sun care with shooting properties, is highly recommended.

Products based on aloe vera, hamamelis, or hazel extracts are especially convenient for taking care of microbladed eyebrows due to their anti-inflammatory and shooting properties.

These ingredients are suitable for all skin types and had been the go-to skincare advice for centuries. So besides applying SPF lotion, it’s always a good idea to have these types of products at hand.

3. Consider wearing a hat or sunglasses

On top of applying sunscreen to their brow area, your customers should also consider wearing a hat and/or sunglasses to increase protection even more.

This will add extra protection to sensitive skin from the sun’s UV rays. Again, the sun’s rays can damage skin, especially after microblading, even on a rainy day or in the winter months.

The importance of advising your customers about protection against sunlight should be as significant as providing a high-quality service. Although skin does heal quickly after microblading, proper care will reduce the risk of fading the color and keep skin safe from possible damage.

Master the art of permanent makeup and let us guide you throughout the process of becoming a microblading artist.

You could be surprised by how profitable and rewarding a career in the beauty industry could be. If you are a beauty enthusiast with a real passion for creative expression, this could be a great opportunity for you to work doing what you already love.

In this article, I want to share with our readers the top 3 reasons why you should consider starting a career in the beauty industry, specifically in semi-permanent makeup procedures. Let’s begin!

#1 – Instant gratification for you and your customers

Nothing beats the joy and happiness experienced by your customers when they see the results of a well-done beauty procedure like microblading o BBGlow. Their self-esteem and confidence grow in real-time before your eyes.

That feeling is truly amazing and gives the energy and motivation to do your best every time. Also, they can’t stop talking about you to their friends, so you get a nice and steady referral flow.

So, if you like to see the impact your work is doing in other people’s lives, this could be the right path for you.

# 2 – Financial stability and independence

You’re in control baby! Nobody will put a limit on your income anymore because you are writing your own check now. Literally.

A career as a beauty esthetician can put you in the six-figure level relatively quickly. Many of our students are already making that kind of money and others are earning more than they ever thought possible.

The best part? It’s getting better every day. Thanks to social media people are more aware of how important it is to project the right image and are more willing to invest in beauty procedures.

That’s why there is a rising demand for services like microblading, lash lift, microneedling, etc. People simply want to look their best for their professional and personal circles and you will be there to help them time and time again.

If you get really good at making them look amazing, I’m pretty sure money will stop being an issue for you.

#3 – Escape the 9 to 5 and enjoy a lifestyle of freedom

As an independent beauty esthetician, you can control your schedule and decide exactly when you take appointments. No more missing out on life.

Unlike a traditional 9 to 5, you can design your business around the important people and events in your life. It’s up to you.

Of course, you want to make sure you’re putting real effort into building and growing your customer base, and for that, you’ll need to dedicate a serious amount of time each week. But ultimately, you’re in control. You decide how much or how little you want to work and still keep a comfortable income level.

I hope this article inspires you to consider the beauty industry as a viable career choice. It could be an exciting way to achieve your goals, while helping your customers to feel and look their best.

We’d love to help you start now. Take a look at our training classes and get in contact today. You can do this!