Any time you add a service to your beauty business, you have the opportunity to grow your business in a number of ways. From the way you market yourself to the types of clients who come your way, you never know how wide your circle of influence can reach with a new service. Microblading isn’t your typical beauty service, and it can offer an immediate shift in your business model from the moment you sign up for training. Here, we will show you seven ways to boost your beauty business through microblading.

Microblading Can Open You Up to New Communities

First things first, if you pick up your microblading skills from a brow academy or institution, you could have a built-in community of support. A microblading academy can open you up to like-minded beauty pros from your teachers and colleagues to the staff and product vendors. High-quality microblading academies will also offer post-training support, job placement and coaching. You can also join various online, professional microblading communities to expand your knowledge and relationships. The more professionals you work with, the more you can exchange invaluable advice within your beauty community.

The types of clientele that you might attract can be as diverse as your colleagues! Those interested in microblading and permanent cosmetics might be different than your regular brow, makeup or hair clients for example. Since microblading is a semi-permanent treatment, you are opening your business up to die-hard brow enthusiasts or people with deep, personal brow struggles that stem from things like alopecia, trichotillomania or chemotherapy. Serving these communities can be just as, if not even more rewarding than the clientele you already know and love.

Microblading Can Give You a New Way to Connect with Clients

As mentioned, eyebrows can be a very personal thing for people. Since brows help others determine your emotions, frame the face or display the latest trends; those with little-to-no brows can have some major feels about their lack of thick, balanced brows. For some, microblading can be the ultimate no-makeup confidence booster. If you can imagine how a fresh manicure can make you feel, you might be able to understand what it’s like to finally have a more permanent solution to something that might have been a big insecurity.

For clients with already-awesome brows, you could be giving them more time with their kids in the morning, more confidence in their makeup routine or simply gorgeous brows. Microblading can be more than just a hot new beauty treatment, but a serious solution to some deep-seated issues that you could be offering your clients, and that’s a pretty powerful thing!

Microblading Can Put You on the Leading Edge of a Hot New Service

Eyebrow tattooing isn’t new but, in a world where nearly 40% percent of millennials and Gen Xers have tattoos and with the fading stigma surrounding bad eyebrow tattooing, microblading is continually opening itself up to a new class of clients. As a highly-searched topic, microblading is in demand more than ever, there is a shortage of truly-talented artists out there. Because of the nature of microblading, people are very cautious of bad work but aren’t deterred. A lot of people are thrilled about the possibilities of having new and improved brows. They are looking for the best, and the best just might be you!

Microblading Can Boost Your Beauty Street Cred

The more services you have on deck, the more you are seen as a well-rounded beauty authority. The phrase, “A jack of all trades is a master of none” is usually said without the second part of the sentence. The complete saying is actually, “A jack of all trades is a master of none, but oftentimes better than a master of one.” Being a jack of all trades when having a beauty business can be the difference between being a success and needing to step-up your game. When you can do multiple services, you are seen as a go-to for all thing’s beauty. Your clients want to have you as a one-stop-shop for all of their beauty needs and concerns. When you have a detailed and high-level service like microblading under your belt, you are moving up to a next-level beauty pro.

Microblading Can Up Your Networking and Marketing Game

Now that you have a new service to offer and a broader demographic to speak to, you have a whole other avenue for networking and marketing yourself. As we said above, microblading can be a profoundly personal solution for people dealing with chemotherapy. You can not only leave your business cards at hospitals, support groups, and with local charities, but you can give back by volunteering your services in some way.

Your social media marketing can get a bump-up, too. With more than just your standard services to showcase, you can be answering a lot of questions for a curious, would-be clientele by posting info on how you shade match a client to how you plan the shape of your clients’ brows. Microblading can provide your followers with interesting posts, blogs or YouTube videos that build upon your already-existing content.

Microblading Can Make You a Better Artist

It’s one thing to have a solid grasp on brow artistry, it’s another thing to be a microblading master! The way you develop your craft is another reason to get your microblading skills through a reputable microblading academy where you’re held accountable to in-depth practice with a microblading expert to guide you.

The art of shaping the eyebrows depends on the natural growth of the brow (if there is any hair on the brow), facial symmetry, and careful measurement and mapping of the brow position based on facial landmarks and bone structure. Clients’ brow shade match is determined through their skin type and skin and hair tones and undertones. Even if you already are a stellar brow artist, your brow skills could seriously improve once you start microblading training.

Microblading Can Increase Your Cash Flow…A LOT

An entry-level microblader in the U.S. can potentially earn around $50 to $150 per hour working in a salon. If you have your own business and are adding microblading to your service menu, you can start at an average of $350 per client. Can you imagine only needing ten clients each month to bring in $3,500? And that’s just the beginning; as your business grows, your prices can grow. The more experienced you are and the more techniques you know (shading, soft tap, ombre, etc.), the more you can charge or the higher your hourly rate. $350 a client is just the average, in major cities, microblading can start at $400 to $500 and go all the way into the thousands!

In the end, as with any venture, microblading can only add to your business what you put into it, but even for a small investment of your training time and fees, your microblading business can make that back in just a handful of clients. The sky is the limit, and only you can say how much microblading can boost your beauty business!

What is the BB Glow?

If you’ve ever loved getting a BB Cream foundation glow but wished you could have one on a more permanent basis, well what a time to be alive because the technology finally exists!

A BB Glow Facial is like microblading but instead of focusing on brows, the main focus is the facial skin. To get that glow, the treatment uses microneedling, a technique usually used just for skincare. A pigment is used with the microneedling and works as a semi-permanent skincare treatment and doubles as a BB Cream in how it minimizes the look of pigmentation, fine lines, redness and large pores. The BB Glow is like your primer and tinted moisturizer all-in-one but can last for up to a year.

What to Know About That Glow

Microneedling is a process that uses a small wheel that looks like a mini paint roller covered in tiny microneedles to roll across the face delivering skincare deep within the skin. It might make you wonder why anyone would want to do this in the first place, but celebrities like Kim Kardashian and Jennifer Aniston are known to be fans.

As the needles create itty-bitty punctures in the skin called micro-tears, your skin doubles up on its collagen and elastin production as it works to heal itself from the micro-tears. After a day or two, your new skin should be ready to come out and play!

The difference between a microneedling roller and the BB Glow treatment roller is that the BB roller uses thicker needles to hold in ink and penetrate it deeper into the skin. Regular microneeding gets rolled over skincare serums while the BB Glow facial uses a cosmetic-grade pigment containing vitamins C and B3 to enliven and brighten skin while adding coverage. The dye itself is comprised of thousands of microscopic spheres of cosmetic-grade pigment whose particles are a lot smaller than regular tattoo ink. Unlike a lot of old-school permanent makeup ink, micro-pigment keeps its shade as it fades over time.

The number of passes applied will be the difference between having light or medium coverage. No matter how light you go, you will immediately begin to reduce the look of pigmentation, skin discoloration, scarring, rosacea, age spots and undereye circles. Currently, semi-permanent BB Glow pigments are only limited to three shades in light, medium and tan so darker skin tones will need to wait until the shades can be more inclusive.

How Much Does a BB Glow Treatment Cost

Depending on where you have the treatment done, the facialist you work with and the packages they offer, a BB Glow treatment can start at $600 for two sessions and go well into the thousands. With a BB Glow treatment, you get what you pay for, so it’s always recommended to only work with a highly-trained artist who has valid accreditation from a reputable school. Because the BB Glow is still a relatively new treatment, be aware of the necessary precautions.

Will You Like the BB Glow Facial?

It’s always recommended to do a patch test for all permanent makeup and to avoid it if your skin is prone to keloids—thick, raised scarring. Those with skin disorders like psoriasis or eczema should wait until their skin is in shape to have any permanent makeup done. Also, just like microblading pigment, a semi-permanent BB Glow isn’t regulated by the FDA so use your best judgment. Allergic reactions to the process are rare but when you get the patch test, place it behind the ear just in case of any redness or irritation. During your patch test, you can also start the shade matching process and dive right in when it’s time for your first treatment.

When you begin a BB Glow facial, your skin is prepped and readied to receive the pigment with a deep cleansing and exfoliation routine. Then, you will receive a numbing treatment that will sit for an hour or so to minimalize any possible pain while having the pigment implanted. Most people have compared the process to a mild inconvenience.

How the BB Glow is Applied

Your practitioner will layer the entire face with an even application of the tint—even your eyelids. Then, they will take out the microneedling tool and go over the entirety of the face in an even veil to give the skin full-spectrum coverage. It takes about two or three sessions to get the full effect depending on how much correction and coverage are needed but the difference can be noticeable immediately.

After the color application, a hyaluronic mask will be used to seal in the pigment with hydrating and nourishing moisture. Now, you’ll be ready to take a look at a version yourself that looks just like you but with a more even skin tone and a lack of redness or pigmentation.

For 24 hours after your treatment, you have to avoid getting the skin wet in any way, so make sure that there is no need to wear makeup or work out after—you now have an excuse! Just go home and have a literal Netflix and chill time to keep you relaxing indoors and out of the sun while your skin heals. The need to stay out of the sun shouldn’t take more than a couple of days but always keep your sun care and hats with you before you leave the house.

Living That Glow Life

After the top layer of skin heals, you will notice a more radiant-looking complexion and a subtle lightened effect. Skin will look and feel softer and more hydrated. A BB Glow treatment helps to reduce melanin production, so it can help to prevent future pigmentation too!

You might have to freshen the treatment every three months to once a year depending on how your skin works with the pigment and what kind of coverage you’re looking for but be careful because it’s easy to become addicted to waking up to flawless-looking, glowing skin every morning!

One of the most important things to factor in when you want to absolutely love your microblading, is the artist you choose to do the job. When you are looking for the perfect person to do your brows, make sure that they are a highly-trained artist committed to proper hygiene and sanitation and five-star customer service. Study your artist’s work through their social media or website portfolios, read their reviews and see if you know anyone who has had their brows done by them. Check-out where they received their training and if it was from a certified school or reputable Microblading Academy. Artists like these will have mastered color theory, shade matching, brow design and how to enhance facial features through microblading eyebrows.

OK, I Found an Artist I Like, Now What?

The initial consultation with your artist is where you would get color-matched and receive a patch test to ensure that there are no irritation or allergies to the dye. A consultation could be the day before your first microblading session or longer. Make sure that before your consultation and the first microblading session, you steer clear from any tanning or treatments that won’t allow for an accurate shade matching. During the consultation, your artist should go over everything you will need to do before your brow-boosting appointment. They should advise you to avoid blood thinners like alcohol, aspirin, and ibuprofen for 72-hours. You’ll also want to skip strong facial treatments, exfoliation and chemical and dermal peels two weeks before your microblading sessions.

Let’s say that everything is all good from your skin’s perspective and it’s time for the first microblading session. The first session will take about two to three hours. Your artist will factor in your bone structure, discuss your brow style and figure out your perfect brow shape and placement. They will collaborate with you to decide on what you like best and won’t start working until you’re 100% happy. They should have color-matched you at your consultation and your shade formula would have been documented and ready to go for the application.

The actual microstroking should only take 30 to 45 minutes. Just relax and focus on your breath. In just a few moments, you should have the brows of your dreams—and they will stay that way! By the time many people are ready for their touch-up, they want their brows to be darker and can’t wait for their appointment.

What to Expect After

So, now it’s time to see your new brows! Initially, your eyebrows are going to be a lot darker and for some, fuller than you have ever seen them. You might feel like Eugene Levy for an hour or so but should adjust to the new change. The pigment starts fading pretty quickly and should settle within two weeks.

At the end of the process, your artist will go over all the information you will need to take care of your new brows post-microblading. There are some definite rules that you need to stick to make sure that your brows heal without looking patchy. There are special techniques for cleaning the healing skin, applying aftercare ointments, and to avoid getting your brows wet. Everything that you did before the process; no tanning, alcohol or harsh peels, still stands for up to two more weeks. Keep out of any place that will have you sweat a lot like saunas or strenuous workouts. Even if you’re addicted to eyebrow makeup, you’ll need to stop using it for about ten-days to allow your new brows to heal.

The healing process can be a little tedious, and you might want to scratch or pick at the skin but don’t— not following a proper aftercare routine is a recipe for patchy-looking brows and a lot of money down the drain. After four weeks, you can start to see how the color heals into the skin. Certain places on the skin could absorb the ink differently—especially if you don’t take care of your new brows. After your eyebrows heal, you will be able to see if there’s any patchiness or what you may need at your touch-up appointment.

The Second Microblading Session

Fast-forward about four to six weeks later, and you’re ready for your first touch-up. This session will be shorter than the first session because your shape is already there. Your artist will only need to fill in any areas that weren’t opaque enough or add any missed details. If you didn’t follow a proper aftercare routine, your appointment can take longer so that the artist can try to repair any damage caused.

Now your brows are ready to be on-fleek for a long time to come. Remember, the longevity of your new brows will depend on how close you stick to the post-care guidelines. So now that you know pretty-much everything about microblading, go out there and start checking out the most highly-trained artist you can find and enjoy that brow life!

Microblading is known to be very safe. If you’re afraid of needles, don’t worry! Artists will apply topical numbing product for minimal sensation. For those who suffer from hypopigmentation, transmittable blood diseases, eczema or shingles around the brow area aren’t microblading candidates. Anyone who is going through chemotherapy or allergic to the numbing creams or alcohol should avoid micropigmentation. Microblading is also for anyone who is over 18. If you already have intensely-colored brow tattooing, microblading ink might just absorb into the color and won’t be detectable. You’ll have to wait until your brows fade so that micropigment can actually be seen.

How Much Does Microblading Cost?

Depending on where you live and the popularity of the artist, a highly-trained microblading-pro can charge anywhere from $400 to over one-thousand dollars for a complete microblading session. Most artists have you pay everything up front, which includes your consultation, the first session and your second session about four to six weeks later.

A lot of people may wonder what microblading is because they’ve heard almost everyone they know talking about it. Why? Because Microblading benefits everyone from people with little-to-no eyebrows to even those with brows like Kim Kardashian’s. Even if you’re new to brows or a brow master, microblading can save you time, patience and can last for up to 18-months. What exactly is microblading though and why is it the best? Here, we will tell you everything you need to know about microblading.

Microblading, sometimes called micropigmentation, microstroking or micro feathering, is only similar to regular tattooing because of how ink is implanted into the skin. Microblading it totally different than traditional tattooing and is only considered permanent because it doesn’t wash off and stays-put for a long time. Really, microblading is semi-permanent because it fades over time which is great for people who don’t want to make a forever-commitment. Brow microblading, like most tattoos on the hands or face, fade quicker than tattoos on other parts of the body because of their time in the sun, showering, and daily beauty routines.

Unlike traditional tattooing, microblading doesn’t even go as deep as a hair follicle so the microblading pigment will break down and move to the surface of the skin quicker, slowly fading in a natural way over time.

Microblading tools are also different than some outdated permanent makeup methods and traditional tattooing tools. Microblading ink and the shades it comes in are totally modern and have changed the way we see permanent makeup. Microblading ink is made with a cosmetic-grade pigment that resembles natural hair shades. Microblading is not your grandma’s brow tattoo; it’s way less-likely to fade into an off-gray or blue forest-green shade. Microblading pigment will softly fade back into your skin tone and therefore needs to be touched up around 18-months to three years after the full application.

The microblading tool is made with groupings of paper-thin needles arranged into blades that are applied to the skin in small hair-like stokes to implant the dye into the skin. The healing process seals in the color and again, can last for up to a year-and-half to three years

Who Would Love Microblading?

Microblading can be incredible for almost everyone. People with fuller brows can add a quick fill so that they always have “woke-up-like-this” brows. For those who spent too much time with a magnifying mirror and a pair of tweezers in the past, you can have realistic-looking eyebrows again. People with unbalanced brows can correct the shape. From people with alopecia to people who want more time out of their makeup routine, microblading is for anyone wanting their eyebrows to be twins and not sisters.