7 Ways Microblading Can Transform Your Beauty Business

Any time you add a service to your beauty business, you have the opportunity to grow your business in a number of ways. From the way you market yourself to the types of clients who come your way, you never know how wide your circle of influence can reach with a new service. Microblading isn’t your typical beauty service, and it can offer an immediate shift in your business model from the moment you sign up for training. Here, we will show you seven ways to boost your beauty business through microblading.

Microblading Can Open You Up to New Communities

First things first, if you pick up your microblading skills from a brow academy or institution, you could have a built-in community of support. A microblading academy can open you up to like-minded beauty pros from your teachers and colleagues to the staff and product vendors. High-quality microblading academies will also offer post-training support, job placement and coaching. You can also join various online, professional microblading communities to expand your knowledge and relationships. The more professionals you work with, the more you can exchange invaluable advice within your beauty community.

The types of clientele that you might attract can be as diverse as your colleagues! Those interested in microblading and permanent cosmetics might be different than your regular brow, makeup or hair clients for example. Since microblading is a semi-permanent treatment, you are opening your business up to die-hard brow enthusiasts or people with deep, personal brow struggles that stem from things like alopecia, trichotillomania or chemotherapy. Serving these communities can be just as, if not even more rewarding than the clientele you already know and love.

Microblading Can Give You a New Way to Connect with Clients

As mentioned, eyebrows can be a very personal thing for people. Since brows help others determine your emotions, frame the face or display the latest trends; those with little-to-no brows can have some major feels about their lack of thick, balanced brows. For some, microblading can be the ultimate no-makeup confidence booster. If you can imagine how a fresh manicure can make you feel, you might be able to understand what it’s like to finally have a more permanent solution to something that might have been a big insecurity.

For clients with already-awesome brows, you could be giving them more time with their kids in the morning, more confidence in their makeup routine or simply gorgeous brows. Microblading can be more than just a hot new beauty treatment, but a serious solution to some deep-seated issues that you could be offering your clients, and that’s a pretty powerful thing!

Microblading Can Put You on the Leading Edge of a Hot New Service

Eyebrow tattooing isn’t new but, in a world where nearly 40% percent of millennials and Gen Xers have tattoos and with the fading stigma surrounding bad eyebrow tattooing, microblading is continually opening itself up to a new class of clients. As a highly-searched topic, microblading is in demand more than ever, there is a shortage of truly-talented artists out there. Because of the nature of microblading, people are very cautious of bad work but aren’t deterred. A lot of people are thrilled about the possibilities of having new and improved brows. They are looking for the best, and the best just might be you!

Microblading Can Boost Your Beauty Street Cred

The more services you have on deck, the more you are seen as a well-rounded beauty authority. The phrase, “A jack of all trades is a master of none” is usually said without the second part of the sentence. The complete saying is actually, “A jack of all trades is a master of none, but oftentimes better than a master of one.” Being a jack of all trades when having a beauty business can be the difference between being a success and needing to step-up your game. When you can do multiple services, you are seen as a go-to for all thing’s beauty. Your clients want to have you as a one-stop-shop for all of their beauty needs and concerns. When you have a detailed and high-level service like microblading under your belt, you are moving up to a next-level beauty pro.

Microblading Can Up Your Networking and Marketing Game

Now that you have a new service to offer and a broader demographic to speak to, you have a whole other avenue for networking and marketing yourself. As we said above, microblading can be a profoundly personal solution for people dealing with chemotherapy. You can not only leave your business cards at hospitals, support groups, and with local charities, but you can give back by volunteering your services in some way.

Your social media marketing can get a bump-up, too. With more than just your standard services to showcase, you can be answering a lot of questions for a curious, would-be clientele by posting info on how you shade match a client to how you plan the shape of your clients’ brows. Microblading can provide your followers with interesting posts, blogs or YouTube videos that build upon your already-existing content.

Microblading Can Make You a Better Artist

It’s one thing to have a solid grasp on brow artistry, it’s another thing to be a microblading master! The way you develop your craft is another reason to get your microblading skills through a reputable microblading academy where you’re held accountable to in-depth practice with a microblading expert to guide you.

The art of shaping the eyebrows depends on the natural growth of the brow (if there is any hair on the brow), facial symmetry, and careful measurement and mapping of the brow position based on facial landmarks and bone structure. Clients’ brow shade match is determined through their skin type and skin and hair tones and undertones. Even if you already are a stellar brow artist, your brow skills could seriously improve once you start microblading training.

Microblading Can Increase Your Cash Flow…A LOT

An entry-level microblader in the U.S. can potentially earn around $50 to $150 per hour working in a salon. If you have your own business and are adding microblading to your service menu, you can start at an average of $350 per client. Can you imagine only needing ten clients each month to bring in $3,500? And that’s just the beginning; as your business grows, your prices can grow. The more experienced you are and the more techniques you know (shading, soft tap, ombre, etc.), the more you can charge or the higher your hourly rate. $350 a client is just the average, in major cities, microblading can start at $400 to $500 and go all the way into the thousands!

In the end, as with any venture, microblading can only add to your business what you put into it, but even for a small investment of your training time and fees, your microblading business can make that back in just a handful of clients. The sky is the limit, and only you can say how much microblading can boost your beauty business!