If you are doing microblading work on customers, is essential to know how to protect newly enhanced brows from the sun’s harsh rays. While microbladed eyebrows are healing, customers should try to avoid contact with direct sunlight and artificial tanning bulbs at all costs, but that’s not always possible.

Taking time to educate your customers on the proper care of their new brows, must be always an important part of your services. So, let me share with you the three best ways to protect your work from sun exposure.

1. Applying an approved SPF lotion to the eyebrow area

During the first week following the procedure, your customers should be extra careful. They must avoid exposing new brows to sweat, sunlight, and tanning beds as much as possible.

After the first week, they should apply an approved sunscreen over the whole face including the brows. Swimming is also risky during this time, as it could develop an infection or lead to eyebrows fading.

Even though exposure to UV light is the most common reason for pigment fading, salt and chlorine could also cause eyebrows to fade or change color.

Always remember to explain how eyebrows require just as much protection as the rest of the skin. Sunscreen should be their best friend!

2. Add products with shooting properties to their daily care routine

Exposing skin directly to sunlight for hours can lead to skin trauma, so although moisturizing is encouraged, adding other products for after-sun care with shooting properties, is highly recommended.

Products based on aloe vera, hamamelis, or hazel extracts are especially convenient for taking care of microbladed eyebrows due to their anti-inflammatory and shooting properties.

These ingredients are suitable for all skin types and had been the go-to skincare advice for centuries. So besides applying SPF lotion, it’s always a good idea to have these types of products at hand.

3. Consider wearing a hat or sunglasses

On top of applying sunscreen to their brow area, your customers should also consider wearing a hat and/or sunglasses to increase protection even more.

This will add extra protection to sensitive skin from the sun’s UV rays. Again, the sun’s rays can damage skin, especially after microblading, even on a rainy day or in the winter months.

The importance of advising your customers about protection against sunlight should be as significant as providing a high-quality service. Although skin does heal quickly after microblading, proper care will reduce the risk of fading the color and keep skin safe from possible damage.

Master the art of permanent makeup and let us guide you throughout the process of becoming a microblading artist.

Today we’re very excited to introduce our new 6 Figure Microblader Club. Yes! We are proud to showcase to the world the results of our hard-working students who have achieved an income of 6-figure per year helping their customers look their best.

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But you know the best part? You can also be part of this special club! The only requirement is to be really good at what you do, working hard to make your customers happy so they come back for more, and promote your services effectively.

Of course, it’s easier said than done, but it’s possible if you have the right training, mentoting, and tools. That’s why I want to invite you to take action and enroll into Our Microblading & Ombre Shading Mastery Class.

It’s one of our most popular courses because it teaches you everything from A to Z to become a succesful microblading artits, like our 6 figure earners.

You can do it!

Word gets around fast! As social creatures, whether we have had exceptional or frustratingly poor service, we tend to want to share our experiences with our friends and family.

This is the very principle of business references, which most business owners know very well. Provide your customers with high-quality service and make it easy for them to share your experience, and they probably will.
The final result? More customers, more business and more overall satisfaction!

However, like anything else, there is an art in getting good references.

In this blog post, I will recommend 5 successful strategies to get customers for your beauty business. So here we go:

1. Be Social on Social Media.

Just because you’re behind a computer or your phone, doesn’t mean you can’t be social. Social media is a free way to promote and rapidly boost your beauty biz. These are my favorite three social networks for my beauty biz.

Facebook Business Page-
Even if you don’t spend a ton of time marketing on Facebook, having an accurate listing here is important because it will help boost your SEO (search engine optimization). It’s also a great way to promote any event you organize or promote any special offer you’re organizing. The best part is that it is free and very easy to set up. On this page, you can share content, post before and after pictures, customer reviews, and much more which will give your beauty biz.

Yelp:
I know, I know! As a beauty business, Yelp can be your biggest nightmare… BUT, it can also be your greatest ally. Make sure you have a Yelp account and that your current customers know you have a Yelp account, so they can scream from Yelp rooftops about how much they love you!

In addition to bringing you more customers who wouldn’t have found you otherwise, it will also help you with your SEO (similar to Facebook). Having an incentive in exchange for a review is a great idea to increase the number of reviews.

Instagram:
In the not-so-distant past, if you wanted your name to come out, you had to hire an advertiser or an advertising agency. Today, the control is in your own hands with the power of social media, especially Instagram!

Among all social networks, Instagram has the highest engagement rates for our industry. Use your Facebook friends to suggest your Instagram page to your Facebook friends, it’s the easiest way to gain followers and create an audience that already likes your messages!

Connect your Facebook to your IG and then publish the same content separately. Instead of always linking the Instagram message, you can tailor it to your audience by linking the articles to your messages.

Post consistently in times of high engagement: For Instagram, you want to publish at least once a day, as a minimum. Also, make sure that your Instagram is a “Business Account” so that you can track the stats through your Instagram control panel. My favorite is to engage with my community with Instagram Live.

This gives me the opportunity to ask questions that future customers have, demonstrate procedures, promote upcoming courses or specials, and much much more. When creating a post or using story or live features, always remember to have a call to action in your posting.

2. Turn your “customers” into “promoters”.

As we mentioned before, word of mouth is very important! So it wouldn’t hurt to ask your customers if they have friends who might be interested in coming in for microblading, Ombre Shading, Permanent Makeup or any other service you offer! But don’t just ask, give them an incentive to refer you! A good idea is to hand out small reference cards to our customers. Every friend or person she refers to her business gives her a discount on future treatments!

I also recommend using online tools to help make the referral process easy. Tools like Referral Rock and Synup make it easy to build referral campaigns and have analytics to help you optimize your referral strategy.

3. Participate in local events.

Another idea to get new customers is by setting up a table at events in your community. Holiday events, small business events, or even farmers markets can be a great way to build rapport with your community.

Even if people don’t become customers immediately, they notice you and begin to recognize your name. Big marketing companies claim that people usually have to hear about a brand 8 times before they buy something! This means that the more they have contact with you, the more likely it is that they will become your customers.

BUT, setting a table is not enough. Make sure you’re offering something tempting to sign up for your email list and give a compelling offer to generate sales from your table. People love great deals and will say yes if it’s a good enough deal. This transforms “peekers” into “buyers”. Doing a raffle or giveaway in your vendor area is always a good idea so you can build your email or text message list.

While participating in local events, don’t forget to network with other vendors. Your neighboring vendors and sponsors can be a great source of referrals. Ask them their favorite and best well-attended events so that you can participate in those events too and starting creating a yearly list of community events you can participate in.

4. Form Strategic Partnerships

Determine who already has large numbers of your ideal existing customer target and sell that customer base non-competing, complementary products or services.
Make a list of at least 10 complementary product/service providers and then approach them and form strategic relationships to offer your products/services to their customer base as part of their sales process.
There is no faster way to get exposure to and convert huge groups of other people’s existing customers into your customers than to form sustainable long-term integrations with strategic partners who already have a large existing base of your ideal customer and also have predictable selling and customer acquisition systems in place that ensure a steady flow of new customers to your beauty business.

Finally, if you liked these tips, don’t forget that here at The Brows Academy we have courses for a variety of high-level procedures to add your beauty business, so you can serve your customers while increasing your income.

We shot a new video for our upcoming BB Glow Mastery Class. This beauty procedure is taking the market by storm because of the instant results your customers can experience!

Watch the video to get all the details:

Staying competitive in the beauty business means not only knowing what the hottest beauty trends are, but which ones to offer as well. If ’you’re a hairdresser, you might have added keratin blowouts to your service menu, as an eyebrow artist, you could have learned how to thread and added it to your skillset. These are both excellent services to offer, but as technology, treatments and tastes advance; there is always something new to learn. And you know you want to be on top of all that new-new. Well, we’ve got the low-down on which services are most in-demand and why they’re the ones that you NEED to add to your service menu. Here are the three hottest services to add to your beauty business right now!

Microblading

Eyebrow embroidery isn’t new, it’s been popular for a while, but now that all of the non-believers and the skeptics have gotten wise to the wonders of microblading, the masses are here for it. This semi-permanent procedure gives you full-time-brows-on-fleek in a short amount of time. This service’s popularity has continually reached new heights, and it doesn’t seem to be going down.

Microblading is not like old-school brow tattooing and the days of badly-faded green or red brow tattoos are over. With the modern inks and application processes of microblading, it has evolved into a sustainable brow tattooing method that can serve looks that lasting for up to three years! Microblading is a process where ink is implanted under the skin with a handheld bladelike tool instead of an electric-powered needle. The ink gets applied in hairlike strokes for the most natural-looking brow tattooing method ever.

Microblading has gotten so advanced that artists can even perfect an obmre brow. An ombre is where the brow is softer toward the front and gains intensity as it goes back toward the tail. The brow receives a gradient, powder-like fill effect that looks like Kim Kardashian’s eyebrows after a beauty session with Anastasia herself. Knowing how to microblade and how to do a powder fill is like mastering two brow services in one.

As more and more people are getting on board for microblading, the demand is going through the roof and so is the competition. But have no fear, bad microblading is another result of the treatment’s gaining popularity. Clients are still going to ensure that they get the best for their money. Did we mention that you can charge an average of $400 per treatment? So, if you’re going to add microblading to your service roster, train with the best in brows and go to a reputable microblading academy or don’t even bother. If you want to step out of the crowd, you’ve got to set yourself for success and that means starting off on the right foot.

Even though microblading has been around for a minute or two, it stands firm on the top of our list of the three hottest services to offer your clients, and we mean it.

Microneedling

Microneedling is just what it sounds like it is—micro-needles poking the skin over the face. It may sound prickly but there is minimal discomfort, and it is an in-service to have. The microneedles move over the face to depositing collagen skincare deep into the skin, deeper than a lot of other treatments without as much downtime if any. The needles cause microscopic punctures on the skin stimulating it to treat its wounds. While the skin is repairing itself, it also works on other issues. It’s a version of an intense resurfacing treatment that ups skin’s building blocks, AKA the production of collagen and elastin helping to diminish the look of scarring, shrink pore size and deliver beneficial ingredients to go deeper into the skin. Let’s just say, its fabulous.

There’s virtually no downtime for such a high-impact treatment and it offers noticeable results like tighter skin and the reduction of fine lines, wrinkles and reduced pigmentation. Here’s how the procedure is done. A light numbing agent gets applied over the surface of the skin. Your face is then layered with collagen-enhancing gels before the microneedling process begins. After, the post-treatment includes masks and products that can be tailored to the client’s skin type and concern while assisting with skin’s healing process.

The popularity of microneedling is commonplace even though it can cost someone $400 and up for the service. Having microneedling added to your business is a low-cost and long-term investment and will be on trend for a long time to come.

Lash Lift

Hold up! You might not believe that you could find another service as awesome as the previous two, but a keratin lash lift might be the reigning queen. A lash lift is like a perm for the lashes and something that can be done in the same amount of time as a lash tint but with even more eye-popping results. In 30 minutes, your lashes will be flawlessly curled for eight to twelve weeks. This quickie service is a low-cost investment for a beauty technician to offer and makes its money back very quickly. A lash lift service itself can start at $50 and go to over $100 per client.

Lash lifting is so hot because a lot of people prefer it to uncomfortable lash extensions as they are easier to maintain and can have all the mascara they want 24-hours after the service. Yes, there are ways to make your lash lift last longer, but, for the most part, its on-point as a low maintenance fan-favorite. Other cool things about lash lifting are that lash hairs can be “frozen in place” so that you can adjust wild hairs, elongate tightly-curled lashes and give an upward curve to down-turned lashes that will last for months.

There are a lot of fantastic services to add to your beauty business, and if you already offer the above three, then you’re ahead of the game. When you’re looking to bring some new flavor to your business and haven’t decided on where to begin; look into microblading, microneedling or lash lifting because as you can see, they can give you the most satisfaction for your clients and for your business.